Norwich City are poised for a financial boost as former player Jonathan Rowe finalises his transfer from Olympique de Marseille to Bologna. With just over a week remaining in the summer transfer window, this development arrives at a pivotal moment for the Canaries, who are eager to strengthen their squad ahead of a demanding Championship season.
This summer has seen significant changes at Carrow Road, most notably the appointment of Liam Manning as head coach. Following a successful stint at Bristol City, where he led the team to the play-off positions last season, Manning now faces the challenge of guiding Norwich back to the Premier League. The team's season has begun with mixed results: after a disappointing 2-1 defeat at home to Millwall, they rebounded with an impressive victory over Watford in the EFL Cup, followed by a league win at Portsmouth by the same scoreline.
As the transfer window approaches its conclusion, Norwich stands to benefit financially from Rowe's move across Europe. Football League World reports that the Canaries included a sell-on clause when Rowe transferred to Marseille last summer, ensuring they will receive a percentage of the transfer fee, which is believed to be around £17 million.
Rowe, who initially joined Marseille on loan with an obligation to buy, has faced limited first-team opportunities under manager Roberto De Zerbi. Despite showcasing his potential, including scoring the decisive goal for England in the UEFA U21 European Championship final against Germany, the 21-year-old's time at the Stade Vélodrome has been challenging. A recent altercation with teammate Adrien Rabiot has led to both players being placed on the transfer list, paving the way for Rowe's imminent move to Serie A.
Norwich's summer transfer strategy has been both proactive and effective, with Sporting Director Ben Knapper ensuring the club remains in a strong position despite the departure of Borja Sainz to Porto. The Canaries have secured Jacob Wright on a permanent basis from Manchester City and have bolstered their goalkeeping options with the acquisitions of Vladan Kovacevic, Daniel Grimshaw, and Louie Moulden. On the defensive front, Jakov Medic has joined from Ajax, while Harry Darling has made the move from Swansea City, reuniting with Manning.
Additionally, Norwich have welcomed Mirko Topic, Papa Amadou Diallo, and Jeff Schlupp into the squad, with Mathias Kvistgaarden from Brøndby highlighted as the marquee signing of the summer. With the anticipated financial boost from Rowe’s transfer, Norwich may look to further enhance their squad in the final days of the transfer window, aiming to add depth as they pursue their promotion ambitions.
The Canaries are clearly making strides to ensure they are well-equipped for the challenges ahead.