Morrison Demands New Deal for Whitwell as Norwich Circle

West Brom head coach James Morrison confirms the club's intent to secure Harry Whitwell on a new contract amid interest from Norwich City.

James Morrison urges new deal for Harry Whitwell

West Brom head coach James Morrison has confirmed the club’s intention to secure Harry Whitwell on a new contract amid reported interest from Norwich City. The 20-year-old forward, who impressed during a loan spell at Forest Green Rovers last season, has established himself in West Brom’s first team this campaign.

Whitwell scored his first league goal for the Baggies in their 3-1 win over Burnley last Sunday, levelling the game at 1-1 before West Brom went on to claim all three points. Morrison said, “We’re all keen, as a club, to get it nailed down. And I’m sure the club are working hard behind the scenes to get that done.”

The manager praised Whitwell’s work ethic and progress, adding, “[His opportunity] is fully deserved through his hard work.” Morrison also highlighted the player’s attributes fitting the team’s style and stressed the importance of maintaining his focus to continue earning chances.

West Brom push contract talks as Norwich circle

According to The72, Football League World, West Brom are actively working to extend Whitwell’s contract, which expires next summer. The club are aware of Norwich City’s interest and want to avoid losing the academy graduate to a direct Championship rival.

Whitwell has made three appearances this season across all competitions, scoring twice, and has been a key figure in West Brom’s strong start under Morrison, who has led the team to two league wins including the victory over Norwich City.

The Oxford-born forward has been with West Brom since his youth, signing his first professional contract in 2022 and an extension last year. He made his first-team debut in 2024 and has since accumulated 11 appearances before his loan to Forest Green Rovers, where he gained valuable experience.

With the transfer window closing on 1 September, West Brom face pressure to finalise Whitwell’s future quickly to prevent losing him to Norwich or another Championship side.

Whitwell’s rise and Norwich’s potential move

Harry Whitwell’s development has divided opinion among West Brom supporters. While many praise his performances since returning from loan, some remain sceptical about his readiness for consistent Championship football. His goal against Burnley was a highlight, reinforcing his potential impact this season.

Whitwell’s journey began in the West Brom academy, with his senior debut coming in an EFL Cup tie in August 2024. He made his league debut in May 2025 and spent last season on loan at Forest Green Rovers, making 23 league appearances and scoring twice.

Norwich City’s reported interest adds a layer of urgency to West Brom’s contract talks. Letting a promising academy product leave either on a free transfer or for a rival would be a significant blow. The club must act decisively to retain a player who could remain a fan favourite and key squad member for years to come.