Norwich City have confirmed Willy's Pies as their new sleeve sponsor for the 2025-26 season, marking an exciting chapter in the club's commercial partnerships. The east London pie brand takes over from the Gran Canaria tourist board, which has adorned the club's kits for the past two years. Read more about Diallo Shines in Pre-Season Debut as Norwich Eye Success.
The Willy's Pies logo will feature prominently on all three shirts worn by the men’s team, adding a local touch to Norwich City's identity. In addition to this new partnership, Norfolk clothing brand Blakely will continue as the front-of-shirt sponsor for a second consecutive year, while Green Light Consultancy will appear on the back of the shirts, succeeding Sekura.id, which has recently been acquired by XConnect. Read more about Topic Targets Championship Glory as Canaries Welcome New Midfielder.
Beyond its visual presence on the kits, Willy's Pies will engage supporters by offering a selection of their products at Carrow Road. Fans can look forward to enjoying three delicious flavours at matchday kiosks: Westcombe cheddar, roast chicken with sage and onion, and curried potato with pea and mango chutney.
The collaboration has generated enthusiasm from both Norwich City and Willy's Pies. Will Lewis, the founder of Willy’s Pies, expressed his excitement on the club's official website: "We’re beyond honoured and excited to be an official principal partner of Norwich City." Read more about Gunn Set for Nottingham Move After Norwich Exit.
Ed Turnham, Norwich City’s head of commercial, echoed this sentiment, stating, "We’re thrilled to be welcoming Willy’s Pies to the Norwich City family as our new official sleeve partner. It was clear from our first meeting that their passion for quality, flavour, and storytelling—the ingredients that have made their pies such a hit at Arsenal, Fulham, and beyond—align perfectly with the values we hold dear at the club."
Turnham also highlighted how this partnership enhances the matchday experience for fans, reinforcing the club’s ambition to align with innovative brands. "With their pies available across Carrow Road on matchdays, we can’t wait for our supporters to get a taste of what they’ve been cooking up in East London this season."
As Norwich City gear up for the new season, fans can expect not only thrilling football but also an enticing culinary addition to their matchday experience, enriching the overall atmosphere at Carrow Road.