West Ham United’s interest in Norwich City striker Josh Sargent appears to be faltering as the January transfer window approaches. The future of the American forward at Carrow Road has become increasingly precarious, particularly as Norwich find themselves embroiled in a relegation battle, struggling to maintain consistent performance in the Championship this season.
Following the sacking of Liam Manning in November, Philippe Clement took over as manager, inheriting the challenge of rejuvenating a squad that has underperformed in the early stages of the campaign. As Clement prepares for his inaugural transfer window, he faces the critical task of deciding the fates of key players, including Sargent, amid the looming threat of relegation to League One. Read more about Norwich Face Tough Test as Preston Welcome Back Key Players.
Reports from Teamtalk indicate that West Ham are keen to secure Sargent’s services to enhance their attacking capabilities under manager Nuno Espírito Santo, who is also contending with the risk of relegation from the Premier League. However, the £20 million asking price set by Norwich is proving to be a significant obstacle to any prospective deal, with the Hammers reportedly hesitant to meet this valuation, complicating negotiations further. Read more about Norwich Target Yang as January Window Approaches.
Clement is likely eager to retain Sargent, who has been a pivotal figure in Norwich’s setup. The 25-year-old forward is contracted until the summer of 2028, giving the club substantial leverage in any discussions. While West Ham explore alternative targets, Norwich have little incentive to reduce their asking price, particularly as they aim to avoid relegation themselves. Read more about Norwich City Mourns Passing of Age Hareide at 72.
Sargent has been a reliable performer for Norwich, scoring 44 goals across his last three full seasons. Despite the team’s challenges this term, his ability to find the net has highlighted his value to the squad. If Norwich were to consider a £20 million offer, it would place additional pressure on sporting director Ben Knapper to identify a suitable replacement, a task complicated by the club’s precarious league standing.
With the World Cup on the horizon this summer, Sargent will likely be motivated to showcase his talents in the Premier League, which may influence his decision regarding a potential transfer. However, if Norwich remain firm on their valuation, West Ham may need to look at other options in the winter transfer market.
For Norwich City, maintaining their position on Sargent is essential. The lower the fee they accept, the more challenging it will be to replace the goals and impact he brings to the team.